THE ISADORA NIM STORY
MEET THE DREAMER BEHIND ISADORA NIM
Throughout his life, Peter has been surrounded by strong, independent and ambitious women; women who push boundaries, never settle and always challenge the status quo. It’s been this influence that endlessly pushes him in his pursuits. You can read more about Peter’s journey below.
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The Isadora Nim story is a family affair dating back over 40 years ago. It began when a then, young Peter and his family had to flee the Vietnam during the Vietnam war, immigrating to Australia in the early 1980’s. Peters family, who all worked in clothing & textiles back home, utilised their generational knowledge to establish themselves as sewers in clothing manufacturing industry in Melbourne.”
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From as early as he can remember, Peter was surrounded by women, design and clothing. He grew up on the factory floor of his Aunt’s clothing factory, which created pieces for iconic Australian brands like Country Road. It was during these early years, surrounded by strong women establishing themselves in a new country, that Peter gained his keen love of fashion and clothing tailory.
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As soon as he could, Peter went on to studying Fashion, where he was again surrounded by budding young men and women looking to be Australia’s next big fashion success. The early 2000’s was an exciting time to be in Australia and in fashion, with Nicole Kidman, Kylie Minogue, Cate Blanchett & Sophie Monk all establishing themselves and Australia on the global stage. ”
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At university, Peter discovered his passion for tailoring and suit making. It was an obvious next step when master tailors, Eugenio Nicoli asked Peter to join him at his tailors on Bourke Street, in the heart of the Melbourne fashion district and then Head Tailor, Oscar Lake asked Peter to join him at leading Melbourne tailoring house, Oscar Hunt after graduation. Peter learnt about the deeply personal relationship between tailor and client. He was taught how to create the perfect garment for any occasion. Developing made-to-measure suits, shirts and overcoats all individually tailored, but ONLY for men - This was when Peter discovered an opportunity, that also felt like destiny. ”
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After a brief stint at Hemdem in the Armdale, Peter quickly became aware of an unmet demand for a brand specialising in high quality made-to-measure suits exclusively for women. And so in 2016, Isadora Nim was born. The name Isadora is a Greek feminine name blessed with innumerable talents and admirable traits. Nim being an affectionate acknowledgement to Peter’s family and Vietnamese heritage.”
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Isadora Nim is Melbourne’s first, and leading, tailor catering specifically to women, and their unique form, offering a dedicated and unrivaled service that ensures that women are never underserved in the tailoring world again. Guided by a strong belief in fashion design as a tool for empowerment and equality for all women. Isadora Nim has gone from strength to strength over the past seven years. ”
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Today, Peter serves hundreds of women around Melbourne and throughout Australia, giving them the confidence to be their fabulous and beautiful selves. Looking and feeling the part, no matter the occasion. Peter is a long-standing & active supporter of the Australian LBTGQUI+ community. Peter and the team acknowledge the Peoples of the Kulin Nation, the Traditional Owners, and Custodians of the land on which this business gathers on. Isadora Nim also pays its respects to their Elders past and present. ”
OUR VALUES ARE SIMPLE
We’re focused on creating real connections and friendships within our community. We aim to build a network of strong, empowered women who want to make a positive difference for themselves and with the world around them. We create experiences that are rooted in creating moments for each of our customers to feel empowered in their bodies. Because It’s not just about looking good, it’s about feeling great too.
We treat our craft, our team, our customers and our community with honesty and compassion; creating opportunities to be authentic at every step. We set consistently high standards with the suits and experiences that we design, produce and deliver. Thoughtfulness, consistency and care are at the forefront of our process. It’s also how we select our garments and the people we work with.
We’re focused on building high quality experiences with our customers. We love ‘out of the box’ thinking when it comes to our fitting and measuring experiences. We work with freedom, enjoyment and expression when we work together. Each action we take comes from a great place grounded in a deep source of knowledge and experience.
We aim to work exclusively with female production teams and we support equality in the workplace and we’re actively supporting empowering women everyday. We believe in creating memorable moments for women to feel confident, comfortable, and empowered. We believe that when the suit fits it creates a very powerful and moving experience for women.
