Why It's So Important to Empower Female Leadership

31 May 2024

1. Why is Female Leadership Important?

Female leadership is crucial for creating a diverse, inclusive, and dynamic workplace. Women bring unique perspectives and skills that enhance decision-making processes, drive innovation, and foster a collaborative environment. Studies have shown that companies with greater gender diversity in leadership roles tend to perform better financially and exhibit higher levels of employee satisfaction. Empowering female leaders is not just about fairness; it's about leveraging diverse skills and viewpoints to propel organisations forward.

2. Why is Female Leadership Unique

Female leaders often navigate unique challenges that provide them with distinctive lessons and strengths:

Resilience and Adaptability: Female leaders frequently encounter greater scrutiny and higher expectations. This experience fosters resilience and the ability to adapt swiftly to changing circumstances. They learn to persist through adversity and remain focused on their goals despite external pressures.

Balancing Empathy with Decisiveness: Many female leaders excel in combining empathy with assertiveness. They understand the importance of compassion and support while making tough decisions. This balance helps build strong, trusting relationships within their teams and drive practical outcomes.

Inclusive Leadership: Women often emphasise inclusivity and collaboration. They are adept at creating environments where diverse opinions are valued, leading to better team cohesion and innovative problem-solving. For example, female leaders may prioritise open-door policies and regular team check-ins to ensure everyone feels heard and included.

Effective Communication: Female leaders often excel in communication, articulating their vision and listening to their teams. They prioritise transparency and openness, which helps build a culture of trust and mutual respect. This skill is particularly vital during times of change or crisis.

Mentorship and Support: Many female leaders have often benefited from the importance of mentorship. They are likely to invest in the development of their team members, providing guidance and opportunities for growth. This not only enhances individual performance but also strengthens the overall team.

3. How Does Female Leadership Affect Business?

The impact of female leadership on business is profound and multifaceted:

Improved Financial Performance: Companies with female leaders tend to perform better financially. Studies have shown that gender-diverse leadership teams are more likely to achieve higher equity, sales, and invested capital returns. This is attributed to the diverse perspectives and innovative approaches women bring.

Enhanced Innovation and Creativity: Female leaders often foster a culture of innovation by encouraging diverse viewpoints and creative thinking. Their collaborative leadership style promotes an environment where new ideas are welcomed and explored. This can lead to the development  of unique products, services, and solutions that give businesses a competitive edge.

Better Employee Engagement and Retention: Women in leadership tend to prioritise employee well-being and work-life balance, leading to higher job satisfaction and lower turnover rates. Policies such as flexible working hours, parental leave, and employee wellness programs are more commonly championed by female leaders, making the workplace more attractive to top talent.

Positive Organisational Culture: Female leaders often emphasise the importance of a positive and inclusive workplace culture. They are more likely to implement policies and practices that promote diversity, equity, and inclusion. This enhances the company's reputation and fosters a sense of belonging among employees, which can boost morale and productivity.

Strengthened Corporate Social Responsibility (CSR): Women leaders are frequently more attuned to social and environmental issues, leading to more robust CSR initiatives. They will likely advocate for sustainable business practices, ethical labour standards, and community engagement. This can enhance the company's brand image and appeal to socially conscious consumers and investors.

Better Risk Management: Female leaders are often more cautious and risk-aware, which can lead to better risk management and decision-making. Their approach tends to be more thorough and considered, reducing the likelihood of costly mistakes and improving the business's overall stability.

4. What Are the Benefits of Having Greater Female Representation in Leadership Roles?

More excellent female representation in leadership roles offers numerous benefits:

  • Enhanced Decision-Making: Diverse leadership teams make more well-rounded and effective decisions.

  • Improved Financial Performance: Companies with gender-diverse boards are more likely to achieve higher financial returns.

  • Increased Innovation: Different perspectives drive creativity and innovation, creating unique solutions and new opportunities.

  • Better Employee Engagement: Inclusive leadership fosters a positive work environment, boosting morale and productivity.

  • Strengthened Company Reputation: A company's commitment to diversity and inclusion enhances its brand and attractiveness to customers and employees.

5. Top 5 Women Leaders in Australia Who Started Small

  1. Janine Allis

    • Company: Boost Juice

    • Journey: Janine Allis started Boost Juice from her kitchen in 2000. With a vision to provide healthy and delicious smoothies and juices, she grew the company into one of the largest juice bar franchises globally. Her entrepreneurial spirit and innovative marketing strategies were crucial to the brand's success.

  2. Gail Kelly

    • Company: Westpac

    • Journey: Gail Kelly began her career as a Latin teacher before entering the banking sector as a teller. Her determination and leadership skills propelled her through the ranks to become the CEO of Westpac, one of Australia’s largest banks, where she led significant cultural and strategic changes.

  3. Melanie Perkins

    • Company: Canva

    • Journey: Melanie Perkins co-founded Canva in 2013 to make graphic design accessible to everyone. Starting as a small startup, Canva has grown into a global tech powerhouse valued at billions of dollars. Perkins' leadership and innovative approach have been instrumental in the company's rapid growth and success.

  4. Naomi Simson

    • Company: RedBalloon

    • Journey: Naomi Simson started RedBalloon from her home in 2001 to provide memorable gift experiences. Despite initial challenges, her perseverance paid off, and RedBalloon became Australia's leading online gift retailer. Simson is also known for her role as a judge on the TV show "Shark Tank Australia."

  5. Cyan Ta’eed

    • Company: Envato

    • Journey: Cyan Ta’eed co-founded Envato, a digital marketplace, from her garage in 2006. She played a pivotal role in growing the company into a leading platform for creative assets and digital services. Ta’eed’s vision and commitment to empowering creators worldwide have been vital to Envato’s success.


At Isadora Nim, we are deeply committed to empowering female leaders and fostering a culture of inclusivity and excellence. Over the past eight years, we have helped countless women feel empowered, confident, and equipped to take on leadership roles in their respective fields. Our values are rooted in supporting women to reach their full potential and breaking down barriers historically holding them back.

For more information about our initiatives and how we can help you achieve your leadership goals, visit our website. Join us in celebrating the achievements of women and advocating for a future where female leadership is the norm, not the exception.

Thank you for being part of this journey with us!